Generated More Qualified Leads



Product Vision

Our product aims to revolutionize lead generation for real estate businesses by providing a comprehensive digital marketing solution. We envision a platform that efficiently connects realtors with qualified leads, streamlines lead management processes and ultimately drives increased sales and revenue for our clients.

Strategic Priorities

1. User Experience Enhancement: Our top priority is to continually improve the user experience by enhancing the platform's usability, intuitiveness, and responsiveness.
2. Lead Quality Optimization: We are committed to enhancing our lead scoring algorithms and data filtering techniques to ensure the delivery of high-quality leads to our clients.
3. Integration and Automation: We strive to provide seamless integration with popular CRM systems and automate time-consuming tasks, such as lead nurturing and follow-ups.
4. Performance and Scalability: We prioritize optimizing the platform's performance, ensuring scalability to handle increasing volumes of leads and user traffic.

Feature Planning


1. Lead Capture Form Builder: Enable realtors to easily create customized lead capture forms with drag-and-drop functionality. This will provide flexibility and allow for capturing specific information based on the realtors' requirements.
2. Lead Scoring and Qualification: Implement an advanced lead scoring mechanism that analyzes lead behavior, demographic data, and engagement patterns to provide realtors with qualified leads that are more likely to convert.
3. CRM Integration: Develop seamless integration with popular CRM systems, enabling realtors to directly import leads into their existing workflow without manual data entry.
4. Lead Nurturing Automation: Implement automated email drip campaigns, personalized SMS notifications, and social media retargeting to nurture leads and keep realtors top of mind.
5. Reporting and Analytics Dashboard: Provide real-time analytics and reporting to enable realtors to track the performance of their lead generation campaigns, identify areas for improvement, and make data-driven decisions.
6. Mobile App: Develop a mobile application that allows realtors to access and manage leads on the go, ensuring they never miss out on potential opportunities.

Milestones and Timelines

- Lead Capture Form Builder (Q2 2022)
- Lead Scoring and Qualification (Q3 2022)
- CRM Integration (Q4 2022)
- Lead Nurturing Automation (Q1 2023)
- Reporting and Analytics Dashboard (Q2 2023)
- Mobile App (Q3 2023)

Resource Allocation

To successfully execute the product roadmap, we will need to allocate additional resources in the following areas:

Development Team: Increase the size of the development team to accelerate feature delivery and ensure timely implementation.
User Experience Designers: Hire additional UX designers to focus on enhancing the platform's usability and overall user experience.
Quality Assurance: Strengthen the QA team to rigorously test new features and ensure a bug-free experience for our users.
Customer Support: Scale up the customer support team to provide timely assistance and address any user queries or issues.


Please note that the provided roadmap is subject to change based on market dynamics, customer feedback, and technological advancements. We will regularly review and update the roadmap to stay aligned with our product vision and meet the evolving needs of real estate businesses.


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