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Introduction to Digital Marketing In today's rapidly evolving digital landscape, businesses of all sizes are increasingly turning to digital marketing to reach their target audience, enhance brand awareness, and drive business growth. Digital marketing encompasses a wide range of strategies and techniques that utilize the power of the internet to promote products or services, engage with customers, and achieve specific marketing objectives. In today's rapidly evolving digital landscape, businesses of all sizes are increasingly turning to digital marketing to reach their target audience, enhance brand awareness, and drive business growth. Digital marketing encompasses a wide range of strategies and techniques that utilize the power of the internet to promote products or services, engage with customers, and achieve specific marketing objectives. Definition and Importance of Digital Marketing for Businesses Digital marketing refers to the promotion of products or services using va